Summer, and Make It Kawaii: Cute Outfits for Festivals & Beach Days
As summer approaches, it’s time to bring out brighter pastels, shorter sleeves and bold silhouettes. Thanks to the warmer weather, it’s the perfect temperature to wear more innovative cuts and lighter accessories. Let summer be a season filled with kawaii too - cuteness throughout every sun-kissed beach day and warm moonlit night.
Not sure where to start? This is your ultimate guide to looking your absolute cutest this summer.
- Cropped, fitting cuts for the perfect base ₊˚⊹♡
Cropped tank tops or T-shirts make the ideal base! They’re easy to build outfits on top of, and the cheeky cut is not only suitable for the season, it’s also flattering and playful. Our Lilith Cropped Tees in Pink and Black fit the bill perfectly - they blend versatility with kawaii charm thanks to the bejeweled Lilith print in the front. Look out for pieces with unique details - beyond prints, keep an eye out for frilled hems and bow details.
- Pair with light, airy fabrics for a carefree summer feel ❀⋆.ೃ࿔*:･
Not only are light materials great for surviving the heat and humidity, they also provide transparency for an effortless, girly charm. Sheer fabrics and lace give a delicate, fairy-like impression and softens the look! Lightweight outerwear like our Fae-Touched Mesh Cardigan and Butterfly’s Kiss Cardigans are great for layering while staying cool. If you live in the city or enter air-conditioned areas often, it’s good to bring a light jacket to avoid catching a cold!
- Sleeveless or items with detachable sleeves are cute must-haves!
Show off your bracelets and arm warmers - it’s the perfect time to! Clothes with detachable/split sleeves are also great for giving your outfit extra flair. Think the Pierced Heart Blouse and Milk Blossom Cardigan from our collection - these sets add extra versatility while making your outfit more kitschy, alternative and unique. Plus, personally it reminds us of the iconic Hatsune Miku outfit (｡•̀ᴗ-)✧
- Embrace soft textures! 𓍢ִ໋𓂃✿˖𓍢ִ❀
We’ve previously talked about the importance of textures, but summertime is no different! Soft fabrics like lace and mesh gauze offer a more relaxed, comfortable fit, and they leave a more “kawaii” impression than stiff materials. An easy example is denim - while jeans are usually a bit “rough” or “hard” to the touch, pieces like our Love Patch Melody Skirt keep the casual look of jeans while adjusting the texture to something softer and more familiar. Wear it with the Love Letter Corset for the sweetest warm weather look.
- Cute swimwear are a summer essential °‧🫧⋆.ೃ࿔*:･
For the beach and for the pool, look for a swimsuit that’s both cute and comfortable for you! From pieces with skirt-like attachments to frilly bikinis, there are many options. Whether you’d like to stay cheeky with more skin showing or prefer to stay more covered, a kawaii swimsuit is definitely within the cards. Why not start with our Sea Nymph One Piece in Blush or Dark, or the Sinful Angel 3-Piece Bikini?
- Finish up with lace up or ribbon elements .⋆𝜗𝜚
Accessories that add to the cuteness without overwhelming the visuals help tie things together. It also makes your outfit look more complex and interesting, drawing the interest of the viewer. Ribbons in particular stand out as a great choice because the flowing strands can make you look extra whimsical and cute. From our collection, we’d recommend the Cupid’s Bind Garter or the Blushing Maiden Headdress, which features a large bow on both sides.
Most importantly, have fun with what you wear! In the end, fashion is a form of expression, and we’re hoping this guide helps open up new fun possibilities for the season. Kawaii is a way of life more than anything, so embrace it and stay cute this summer ( ˶ˆᗜˆ˵ )
Remember to tag us on Instagram @omi_omi_official with your own unique Omi Omi looks, we would love to see them!