sabukaru Presents: Dasakawaii ⁠

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sabukaru is happy to present an editorial brought together through a group of Tokyo-based creatives on the concept of “Dasai-kawaii or dorky-cute.

Despite it’s literal translations, “Dasai” transcends mere labels like dorky, tacky, or outright lame. Instead, it embodies a delightful contradiction. Although tagged as being Dasai, numerous characters from Japan have captured hearts globally, proving that popularity isn’t hindered by such classifications. This phenomenon is akin to the affection many hold for their ugly Christmas sweaters, celebrating their garish charm. True blandness lies not in the embrace of tackiness, but in dismissing it without appreciation. Thus, we proudly showcase the charmingly cool and endearingly cute essence of Dasai.⁠
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What is “Dasai” ⁠
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ダサいはナイスな思考だと思う。 日本のダサいキャラクターが世界的にも人気がないわけじゃない。むしろ有名になっていく一方 だったりもする。そして私たちもダサいクリスマスセーターも可愛いと言いつつ来て楽しんだりし ている。 世の中に溢れる”ダサさ”は一つのユーモアな気がする。 本当の”ダサい”は「だっさ！！！」の一言しか言えなく嘲笑しダサさを深く探究しない精神である ことな気がする。ダサいとイケてるが混在した撮影 ⁠
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Starring Maori Hirose (TOMORROW TOKYO) maorihirose⁠
styling/direction Mayuko Saito cedrat_mayuko, ⁠
photography/video edit Shiori Ota shiori0ta⁠
makeup Dunda UMEO umeooo, ⁠
hair & wig props Yusaku djyusaku, ⁠
lighting assistant Wang Jiawei grantjw, ⁠
behind the scene video filmed by Echo echozwj

https://www.instagram.com/sabukaru.online/p/C6keXXwNZC-/